Cadbury's Dairy Milk - Chocolate

                                        Dairy Milk

“Kiss me … Close your eyes
    Miss me … Close your eyes
    I can wet your lips on your fingertips
    Happ(pp)iness in your eyes

    Kiss me … Close your eyes”

Product type         - Confectionery
Owner                   - Cad bury (Kraft foods)
Country                 - United Kingdom
Introduced            - 1905
Related brands     - List of Cad bury products
Markets                 - Worldwide
Website                  -  cadburydairymilk.co.uk
Categories              - Food Cupboard/Chocolate,Sweets&Confectionery/Chocolate               /Everyday Bars/Milk Chocolate
Dietary&Lifestyle    - Vegetarian, Fair trade

 

Known as the biggest outselling chocolate product, John Cad-bury started his career as a chocolate in 1824 in London.
The Heirs to the company reshaped the existence of ‘Cad-bury’ chocolate in 1913 by adding higher proportions to the wafer,
topping it with carefully layered hot chocolate syrup. It was so out felling that a large number of consumers began to
have it as their mood-cheering supplement. The delightful Cad-bury bar comes in Flakes, Milk Bars, Fruit Nuts and crunches.
 

 

In June 1905, Cad bury made its first Dairy Milk bar, with a higher proportion of milk than previous chocolate bars,
and it became the company's best selling product by 1913. George Cad bury Junior,
responsible for the development of the bar, has said "All sorts of names were suggested: Highland Milk, Jersey and Dairy Maid.
But when a customer’s daughter suggested Dairy Milk, the name stuck.". Fruit and Nut was introduced as part of the Dairy Milk line in 1928,
soon followed by Whole Nut in 1933. By this point, Cad-bury  was the brand leader in the United Kingdom. In 1928,
Cad bury's introduced the "glass and a half" slogan to accompany the Dairy Milk bar, to advertise the bar's higher milk content.

In September 2012,  Cad bury made the decision to change the shape of the bar chunks to a more circular shape to keep the bar current.
The bar had not seen such a significant change in shape since 1905.

 

Many of the newer Dairy Milk varieties are now manufactured in the Republic of Ireland, France and Poland.
Aficionados complain that the product no longer tastes as good and has lost its creamy texture.
Dairy Milk itself is also manufactured in France and these products are sold in the UK.
Several reformulated versions are sold in the United States as the U.S. Food and Drug Administration does not allow products that
replace cocoa butter with vegetable fat to be called chocolate.

In Australia, Cad bury Dairy Milk was reformulated in 2006 and again in 2009, with the addition of palm oil as a replacement for some cocoa butter.
This occurred in conjunction with a weight reduction of the standard block from 250g to 200g.
There has been some outcry over the reduction in block size while the price stayed the same,
although Cad bury states that the wholesale cost per gram should be the same and the retailers may not have adjusted their prices.
In August 2009, Cad bury announced it would return to a Cocoa Butter only formula due to a poor response from consumers.

In September 2012 smaller bars of Cad bury Dairy Milk started to appear on British shelves.
The standard count line shrank from 49g to 45g whilst appearing in a newly molded shape. Further, the 400g blocks shrank down to 360g.

Dairy Milk is sold in the United States under the Cadbury label, but it is manufactured by The Hershey Company in Pennsylvania.